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Doug Whitfield

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CES 2017: Driving Innovation Beyond Consumer Electronics

By Doug Whitfield on January 12, 2017

Celebrating its 50th anniversary, CES 2017 was a record-breaking event. With over 3,800 exhibiting companies and 175,000 worldwide attendees, this is the trade event to attend for anyone who wants to know where the future of technology is going.

Once again, one of the major themes of CES was the development of autonomous vehicles and the implementation of various sensor technologies required to ensure these vehicles are as safe and reliable as possible. With 2025 being anticipated date of fully-autonomous vehicles, it is evident that the idea of vehicle automation is now a reality. We met with various companies who are at the forefront of this development in the automotive sector, and are excited to start collaborating with them to start innovating in the heavy duty truck and equipment sector.

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Topics: Safety Technology, Autonomous Vehicles, CES 2017

Inspiration and Innovation: Telogis Latitude 2016

By Doug Whitfield on November 11, 2016

For the second straight year, PRECO Electronics attended the annual Latitude Conference hosted by Telogis, recently acquired by Verizon. Much of the interest from attendees centered on the potential changes that partnering with Verizon would bring.

Under the steady leadership of co-founders, Jason Koch and Newth Morris, the sentiment was that it will be business as usual at Telogis, meaning the continual drive to innovate in the areas of fleet safety and efficiency will not be disrupted.

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Topics: Safety Technology, Telematics, Telogis

Gamification Encourages Play in the Serious Business of Safety

By Doug Whitfield on October 20, 2016

Driving a five-axle, 80,000-pound truck with a 51-foot trailer at 65 mph on the highway is anything but a game. But motivating the drivers of these trucks to improve their track record is another story.

Gamification has hit the highway and is gaining speed in fleets around the globe. Using gaming dynamics in a non-game setting, gamification engages and motivates drivers without compromising safety.

In fact, safety is improved when gamification is adopted and accepted by fleets. Additionally, wasteful driving habits—such as unnecessary idling--are minimized, so driver behavior gamification tools can positively affect your bottom line.

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Topics: Safety Technology, Gamification

MINExpo International 2016 Round Up

By Doug Whitfield on October 5, 2016

Held every four years, MINExpo International 2016 wrapped up one of its most successful shows last week. While final numbers have not yet officially been released, the latest figures estimate there were 43,000 registered guests from over 130 countries and more than 1,900 exhibitors covering approximately 840,000 sq ft of the Las Vegas Convention Center. These numbers exceeded the 2012 record-setting attendance for this world-renowned trade fair.

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Topics: Safety Technology, Mining Safety, MINExpo

The Dirt on Back-Up Cameras

By Doug Whitfield on August 17, 2016

Camera/monitor systems are an extremely useful technology, but it is important to recognize their limitations as a stand-alone solution for object detection.

Back-up cameras serve to reduce blind zones in reversing cars by 90 percent, according to a study by the Insurance Institute for Highway Safety. Considering that 94% of new cars on the market today have back-up cameras, that’s a lot of backwards visibility gained.

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Topics: Sensor Fusion, Active Safety, Backing Accidents

Europe’s First Wireless Safety Solution for the Waste Industry Showcased at IFAT

By Doug Whitfield on June 3, 2016

Preco’s PreView® Wireless WorkSight® solution was unveiled and demonstrated at this year’s IFAT Conference, held in Munich, Germany May 30-June 3.  Preco demonstrated its new solution within MEKRA Lang’s IFAT booth located in Hall C4, Stand 116.  MEKRAtronics, a business division of MEKRA Lang GmbH & Co. KG, is a premiere distributor of Preco’s active safety products within Europe.

Available for the first time in Europe, Preco’s Wireless WorkSight addresses the needs of the waste and recycling market with a proven and cost effective solution that improves the efficiency of the operator and the safety of the surrounding work environment. 

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Topics: Waste Safety, Active Safety, Wireless Safety, MEKRA Lang, Wireless WorkSight

Sensor Technologies Combine Forces to Create the Ultimate Backing Safety Solution

By Doug Whitfield on May 19, 2016

 By May 2018, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) will require rear visibility technology in all new vehicles under 10,000 pounds, including buses and over the road trucks. This field of view must include a 10-foot by 20-foot zone directly behind the vehicle. Let’s take a look at what prompted this forward thinking change in safety regulation.

Once an accident has occurred, you can’t go back. The simple act of backing up a vehicle can turn tragic in a matter of seconds. But these common accidents can be avoided by utilizing a combination of safety technologies available today.

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Topics: Collision Mitigation, Worksite Safety, Sensor Fusion, Active Safety, Object Detection

Preco Expands Team with New Vice President of Worldwide Sales

By Doug Whitfield on January 12, 2016

Preco is excited to announce the appointment of Matt Wood as Vice President of Worldwide Sales. 

With over 30 years of sales operations experience, Matt has an in-depth understanding of how to drive incremental revenue within sales, channel and customer-focused organizations. He will be responsible for creating and implementing overall sales operation strategies that are aligned to meet Preco’s global business objectives.

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Topics: Preco Electronics

The Future of Safety Technologies & Collision Mitigation

By Doug Whitfield on November 24, 2015

Tom Loutzenheiser joined Preco in April 2015 and serves as Vice President of Marketing and Business Development.  In this role, Tom focuses on expanding partnerships with leading Original Equipment Manufacturers (OEM) and other strategic partners to enhance Preco Electronics’ growth and market leadership.

We recently sat down with Tom to discuss the future of safety technologies and how Preco is working with OEMs to provide companies with the proactive solutions they need to keep their fleets safe. 

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Topics: Safety Technology, Collision Mitigation, Advanced Driver Assistance System, Telematics, Autonomous Vehicles

Preco's New Brand Travels Well

By Doug Whitfield on November 5, 2015

Preco has taken a number of steps over the past several months to better represent its leadership in the evolving collision mitigation market. Preco’s suite of solutions continues to save lives and play a critical role in the industry’s adoption of ADAS and/or telematics.  

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Topics: Safety Technology, Sensor Fusion, Advanced Driver Assistance System, Telematics

Who We Are

PRECO Electronics is a global technology provider that improves safety for operators, worksites, and the public. The effectiveness of our patented object detection radar systems is unmatched in heavy duty vehicle industries.

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