Most people enjoy receiving incentives. Buy groceries at the store and pay lower gas prices at the pump through a rewards program. Stop smoking, start exercising, and watch your health care premiums drop. The question a lot of companies are asking, though, is can this same approach work to improve work site safety. And, if so, how do incentives work in an increasingly data-driven world?
If you have been driving for ten or more years, you are no doubt amazed to see the endless stream of driver assistance technologies being added to passenger cars. You can almost hear your parents grumbling, “In my day, people actually had to pay attention to where they were going!” Such mundane necessities are quickly becoming a thing of the past as drivers are learning to rely more and more on the technology that surrounds them and less and less on their own faculties. If drivers are safer as a result of new technology, then it’s all for the better. But, as a fleet manager, there is more at stake than safely getting from point A to point B.
Being in and around moving vehicles, regardless of their size, has inherent dangers built in. Today’s highways and city streets are more congested than ever, with a heavy mix of traffic interacting with bicycles and pedestrians.
Add in distracted driving—which has been on the rise—and you’ve got a recipe for potential disaster. Sadly, accidents and fatalities on highways involving trucks, and those in cities involving pedestrians and bicyclists colliding with trucks, have been on the rise.