Despite improvements in safety training, the number of accidents and fatalities as a result of collisions between motorcyclists, pedestrians or cyclists and commercial trucks & buses has remained high over the past 30 years – even increasing in our biggest cities. In the USA alone there were 587 such deaths in 1989, 519 in 1999, and 531 in 2014, according to the Insurance Institute for Highway Safety.
Efforts by commercial fleets to improve vehicle safety are counteracted by more traffic and an increase in driver distraction – e.g. the use of handheld devices. It seems like people would rather scroll through their social media feed than pay attention to where they’re walking or driving.