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The theory behind gamification is really very simple:

Change behavior by making tasks fun.

It comes in many forms, from “gamifying” flight training with virtual reality flight simulators, to turning boring stationary bike rides into immersive, first-person tours of the Italian countryside. 

No matter what the setting, the goal is the same:

Improving performance.

Driving a five-axle, 80,000-pound truck with a 51-foot trailer at 65 mph on the highway is anything but a game. But motivating the drivers of these trucks to improve their track record is another story.

Gamification has hit the highway and is gaining speed in fleets around the globe. Using gaming dynamics in a non-game setting, gamification engages and motivates drivers without compromising safety.

In fact, safety is improved when gamification is adopted and accepted by fleets. Additionally, wasteful driving habits—such as unnecessary idling--are minimized, so driver behavior gamification tools can positively affect your bottom line.